Potato Salad Kickstarter Guy’s Odyssey Will Continue With a ‘For-Profit Venture’

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This is getting messier. Photo: Zack Danger Brown/Kickstarter

Well, that potato salad Kickstarter finally ended this weekend with a whimper of fat-free mayo and $55,492 to its name. Zack Danger Brown's now infamous foray into salad-making for the first time will now culminate, hopefully, in a bash called "PotatoStock 2014, to be held in his hometown of Columbus, Ohio. Columbus is where backers who gave $3 or more have to go for their sample (initial plans for mail order have been scuttled — sorry, potato people of Reykjavik), but at least Brown will uphold his promise to "say out loud" all 6,911 backer names as he "VERY slowly" makes it.

There's a potato salad tour in the works, too, perhaps because Brown made very clear last month that he was, above all, a side-dish-making altruist who wanted this project "to do the most good possible." He's said that the donations won't profit him personally, or benefit his friends, because the Kickstarter miracle "is about something way more than us." Admirably, Brown has earmarked "a significant portion" of what's left over after he fulfills Kickstarter obligations — i.e., making the potato salad and doling out rewards — for a new anti-hunger/homelessness relief fund through the Columbus Foundation. He's also using "some of the profit" to "start an LLC, pay web hosting and buy / rent production equipment to continue making content." It will be a "for-profit venture" whose goal is "to spread humor and joy around the world," of course.

[Kickstarter]
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