Guinness’s Ambitious New Beer Will Be Brewed in America

At least the yeast is from Dublin. Photo: mybeerbuzz/Twitter

Guinness parent company Diageo rolled out Black Lager in 2011 in an attempt to convince the craft-beer-drinking world that it was so much more than its classic namesake Irish stout, and now next month it will debut Blonde American Lager, which is exactly what it sounds like. The company has dubbed its new "hoppy" beer, which is made in Latrobe, Pennsylvania, using yeast from Dublin, a "fusion brew", and hopes are that the release will help slumping sales. If all goes well, the Irish-American lager will become a permanent Guinness offering. [Businessweek]