Crumbs Bake Shop Chain Closer to Reopening, Possibly Now With Dippin’ Dots

The cupcake empire strikes back.
The cupcake empire strikes back. Photo: Courtesy of Crumbs Bake Shop

Entrepreneurial CNBC host Marcus Lemonis can officially add fledgling cupcake impresario to his list of job titles. Yesterday marked the deadline for any upstart to challenge the $6.5 million offer Lemonis and partner Fischer Enterprises put up for the bankrupt Crumbs Bake Shop chain, and exactly zero buttercream-ish suitors emerged from the fray. Some dotted-line signing goes down next week in Jersey, but Lemonis, meanwhile, can continue ironing out what precisely these places will sell. So far, it looks like Crumbs 2.0 could be a dessert menagerie, possibly including stuff in mason jars, mail-ordered sweets, Dippin’ Dots, Key lime pie, and some gluten-free options to boot. [NYP, Related]