Crumbs Bake Shop Chain Closer to Reopening, Possibly Now With Dippin’ Dots

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The cupcake empire strikes back. Photo: Courtesy of Crumbs

Entrepreneurial CNBC host Marcus Lemonis can officially add fledgling cupcake impresario to his list of job titles. Yesterday marked the deadline for any upstart to challenge the $6.5 million offer Lemonis and partner Fischer Enterprises put up for the bankrupt Crumbs Bake Shop chain, and exactly zero buttercream-ish suitors emerged from the fray. Some dotted-line signing goes down next week in Jersey, but Lemonis, meanwhile, can continue ironing out what precisely these places will sell. So far, it looks like Crumbs 2.0 could be a dessert menagerie, possibly including stuff in mason jars, mail-ordered sweets, Dippin' Dots, Key lime pie, and some gluten-free options to boot. [NYP, Related]