Stadium’s Self-Serve Beer Machines Pour Bud Light on Demand

By
Let us know when these machines can make cool designs in the beer foam. Photo: Draftserv Technologies/Facebook

What appears to be the turducken of hot dogs — a foot-long frank stuffed in a brat wrapped in bacon — makes its debut at next week's All-Star Game in Minnesota, but the real technological advancement here seems to be Draftserv, a pay-by-the-ounce self-serve beer machine. Drinkers brandish ID up front and buy a preloaded $10, $20, or $50 card, then go scan it at the beer machine, which has Bud and Bud Light, at 38 cents an ounce, and Shock Top Lemon Shandy and Goose Island 312 Urban Pale Ale for 40 per. If fans only "want half of a cup," the concessionaire explains, "that's all they will pay for." The machine will also cut you off, too, however, if you try to surpass its built-in 48-ounces-every-15-minutes limit. [ESPN]