Nearly Half of Crumbs Locations Won’t Be Reopening

Downsized. Photo: Crumbs

While it’s pretty unclear what Crumbs of the Future will actually sell — mail-order gluten-free cupcakes in jars? Dippin’ Dots? — one sure thing is that, for at least 21 stores, the answer is nothing at all. The company’s attorney says “most unprofitable” Crumbs locations have had their leases rejected. That leaves 27 locations when the chain comes out of bankruptcy at the disposal of the new owner, presumably CNBC’s Marcus Lemonis, who admits “it’s going to be a herculean effort.” For better or worse, all 19 NYC stores emerged unscathed. New Jersey, meanwhile, mourns six. [NYP, Earlier, Earlier]