Crumbs Will Indeed Rise From the Dead

Cupcake coda.
Cupcake coda. Photo: Crumbs

As expected, it was announced on Friday that CNBC host Marcus Lemonis has joined forces with Fischer Enterprises LLC to enter into an asset purchase agreement of Crumbs, which abruptly shut all of its stores down less than a week ago. The deal means that “select Crumbs locations” will come back to life, perhaps as early as this year. Additionally, the cupcake chain may “open new locations in the future,” as well as move toward a franchise store model, according to CEO Edward Slezak. Because Lemonis last week also joined forces with a business that sells mail-order desserts shipped in jars, and Fischer bought ice-cream company Dippin’ Dots LLC out of bankruptcy two years ago, let’s hope that some kind of super-frozen, hermetically sealed delivery service is somehow also the next frontier for the ever-embattled cupcake. [THR, Related]