Everyone who was jazzed about those waffle-swaddled breakfast sandwiches at Taco Bell will no doubt be thrilled to hear the fast-food chain will add its extensively test-marketed quesarito to its menu starting Monday, June 9. The mash-up food takes a beef, chicken, or steak burrito padded out with chipotle sauce, some “premium Latin rice,” and low-fat sour cream, then stuffs all that inside a toasted cheese quesadilla. The cheese acts like glue, or perhaps a fixative, holding the thermonuclear snack food together.
Those of us tasked with keeping track of such things will tell you that the quesarito hit the test market in Oklahoma City in February and Chris Brandt, Taco Bell’s chief marketing officer, told the L.A. Times, it has been the most successful test product since the Doritos Locos Tacos. In press materials, the chain calls itself “a game changer in feeding customer’s revolutionary cravings.” Just wait until they start testing those Mountain Dew Adrenaline Shredded Beef Tacos — that’s going to be really crazy.
The Taco Bell quesarito, a burrito wrapped in a quesadilla, is really happening [LAT]
