Sbarro Wants to Reinvent Itself As an ‘Artisanal’ Eatery

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Straight out of Brooklyn.

Sbarro, which somehow missed the news five years ago that the word artisanal no longer has much meaning, apparently plans to "reinvent" itself, post-second-bankruptcy, as an eatery defined by that very word. The company, once upon a time a Bensonhurst deli that sliced salami with the best of 'em, also says it's departing its Melville headquarters for Ohio's greener pastures; at the end of the summer, most of the 40 Long Island employees will be laid off. The Ohio move seems to have been afoot for a while: In the past year, Sbarro has launched a Neapolitan-style spinoff there and, more telling, announced it planned to rebrand its Columbus locations as "Sbarro Brooklyn Fresh." [Newsday]