This Goodfellas-Inspired Promo for the NoMad’s New Bar Is Pretty Cool


Will Guidara and Daniel Humm’s Scorsese fixation continues today with this cheeky, brand-new video announcing the NoMad’s newly extended bar, now open, separate entrance and all, at 10 West 28th Street. Humm, who filled Grub in on the first days of Shake Shack earlier today, provides the narration as the camera floats through the space. Go ahead and dock it a few points for not including Joe Pesci, but really, the bar looks really great. It’s now open, Monday and Tuesday from 4:30 p.m. until 1 a.m., Wednesdays through Saturdays until 2 a.m., and on Sundays until midnight. Food is available every day starting at 5 p.m., ending a half-hour before last call.