Christina Tosi Will Hand Out Free Momofuku-fied Cereal This Week in Midtown

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Tosi, with fans. Photo: Neilson Barnard/Getty Images for The New York Culinary Experience.

Momofuku Milk Bar's resident Lucky Charms aficionada Christina Tosi is doing creative things with cereal at something called the Kellogg's Recharge Bar on Broadway and 54th Street. Show up any day between 7 a.m. and 2 p.m. starting tomorrow, and you could snag one of six milk-and-cereal combos the pastry chef has been been hard at work creating — think Frosted Flakes, Mini-Wheats, or Raisin Brain with 2 percent or Cereal Milk plus ingredients like ground coffee and almond butter. It's really wide open, and one thing Tosi's taught us for sure is that all is fair in love and breakfast. The celebrity roster also includes Tony the Tiger and noted Milk Bar enthusiast Questlove, who'll be there with the Roots on Wednesday to perform what's being billed as "the Kellogg's cereal and milk song." [Official site]