Coca-Cola Agrees to Remove Brominated Vegetable Oil From Powerade

Powerful? Photo: Coca-Cola

Brominated vegetable oil, the flame-retardant additive once included in the laundry list of Gatorade’s ingredients, is going to be removed from Powerade, Coca-Cola has announced. Historically, soft drinks have used the chemical to keep fake flavors “from separating,” but several studies have linked the chemical to neurological and thyroid issues, as well as early-onset puberty. The corporation removed bromine after a Mississippi teen’s online petition garnered 60,000 signatures. It did not acknowledge in its statement that any added scrutiny from the public had led to the change. [AP, Related]