Here's a somewhat uncertain-sounding Florida woman who scored 24 cases of Coors Light — some $430 worth, excluding tax and deposit for the cans — by taking a running jump off a 50-foot cliff into a river, thus entering the beer giant's social-media-based giveaway. “I wouldn't jump off a cliff because my friends told me to," she explains. The Silver Bullet is another matter entirely, apparently. "For free Coors Light beer!" she yells, while midair.