White Castle Thinks You Want to Make Its Coffee at Home

"Put a little Castle in your cup," they say.
"Put a little Castle in your cup," they say. Photo: White Castle

Because things like this are inevitable, you can now buy White Castle’s Original Restaurant Blend Coffee in a 12-pack for the Keurig. Little known fact: The chain’s coffee does have its loyalists — alongside OG sliders and pie, quality coffee was an original menu item, and White Castle has sold its coffee in retail packaging since 1996. But times are changing, and in an effort to target “younger coffee drinkers,” the fast-food chain is now moving on to the single-serve market, along with “Put a little Castle in your cup,” its bold new tagline. [Beverage Industry]