Czech Brewery’s ‘Beer for Belts’ Campaign Aims to End Saggy-Pants Epidemic

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How cheeky: Two Tales, a Prague-based microbrewery that produces a variety of lagers and ales, takes a bold stance here and posits that America's epidemic of sagging pants is the source of the world's most severe economic issues. That's why for every six-pack they sell, they'll also send one belt Stateside in hopes of turning it all around. The idea is a win-win — "You can feel good, while feeling good, about doing good," they say. Beer for Belts even has an online petition, which is only 99,999,954 million signatures short of its goal.

Beer for Belts [Official Site]