Shake Shack’s Fresh Fries Get Their Own Apple-esque Promo Video

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Executives extolling the virtues of the new product? Check. Vaguely uplifting imagery? Yes, it's got that, plus a close-up of fresh, earthy Russet potatoes resting in a shovel scoop. Spirited line about "going back to the basics" and references to "the journey" of its newfangled French fries? You know it. Punchy little soundtrack? Of course.

Related: Adam Platt on Shake Shacks New, Fresh Fries