marketing gimmicks

Pepsi Will Trot Out ‘Real Sugar’ Sodas This Summer

Still not as good as Coke.

Still not as good as Coke.

From 2009 to 2012, Pepsi offered so-called Mountain Dew and Pepsi Throwback flavors, made with sugar instead of high-fructose corn syrup. Well, PepsiCo's sales are hurting, and those Throwbacks were a big enough hit that Pepsi's going to offer three sugar-sweetened flavors again this summer: Just so there's absolutely no confusion, they'll be called Pepsi Made With Real Sugar, Pepsi Vanilla Made With Real Sugar, and Pepsi Wild Cherry Made With Real Sugar (but, presumably, not real cherries). [USAT]

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