This Is the Most Epic Butter Ad You’ll See All Day

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Lurpak really wants you to buy its new Cook's Range products. Just check out this ad: There are dramatic produce fly-bys in slow-mo, 2001: A Space Odyssey's theme, an egg yolk cratering into a lunar landscape of flour, and the coolest exploding pomegranate in this world or any other. Strap in for the video straight ahead.

[via Fast Company]