reopenings

The Comeback: Dominique Ansel Bakery Reopens Tomorrow at 8 a.m. With Special-Edition Cronuts [Updated]

This will be the scene tomorrow.

This will be the scene tomorrow.Photo: Marvin Orellana

Big news: Dominique Ansel Bakery sends word that it passed a two-and-a-half-hour DOH re-inspection this afternoon and that it will officially be back open for business tomorrow morning at 8 a.m. Know this, Cronut lovers: Ansel will be festooning tomorrow's batch with decorations inspired by Rocky —┬áblack Cronuts with a gold star — as "a symbol of our dedication and resilience." (The flavor will still be passion fruit and caramel.)

The bakery has also issued a letter to its fans, and this sweet photo:

Ansel-team


Dear friends,
What you see in the photo is us - the less than 20 members of the Dominique Ansel Bakery team in our Soho bakery. This is all of us. In the past year, we have woken up daily knowing that our success has made us vulnerable to more malicious attacks than any small, one-shop business should ever have to suffer. But we refuse to believe that we live in a world where success turns people into targets of spite and contempt. We choose instead to believe that it has led us to so many of you, our adoring fans and customers whom have sent your support. Thank you for the hundreds of emails, calls, and personal letters we received.

Our dream is that we can encourage creativity and inspire those around the world to do the same. And this morning we wake to pursue this one simple dream harder than ever before. With your help, we know we will get there and develop a constructive and genuine way to improve every day.

We are deeply sorry for any disappointment that we may have caused you. Taking this opportunity, we have completely fortified our facilities with a full reconstruction and re-cementing, taking every issue seriously in an effort to provide an even more pristine environment for our guests. As you know, we cook in completely opened kitchens, so everything we do is in full view.

Looking forward, our hope is that honest, hard-working businesses should not have to face cruel and sensationalized attacks that are not framed in the proper context. And systems should not be abused to single-out any one business over another. We urge our customers to seek deeper details and answers before jumping to conclusions. And regardless of the hits, we will take every chance and criticism as a lesson learned and work harder to rise to the expectations you have of us and that we have of ourselves.

On Tuesday morning, we open our doors at 8am as usual. We are excited to welcome you back and looking forward to greeting you all personally, as we do every day. In the words of Rocky Balboa - whose theme song has been playing on our radio all weekend long while we worked to deliver everything that was required of us and more - “getting hit and keep moving forward…that’s how winning is done!”

With our very best,
The Dominique Ansel Bakery Team

Update: The bakery is open and the cronut line is as long as ever.

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