This? Just a Cake Made Out of Pizza

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Not available in vegetarian. Photo: Boston Pizza

Boston Pizza, the same chain which last year brought you a series of ads based on crude and grotesque rednecks, has outdone itself with this new campaign that ostensibly lets customers vote on 13 pizza "game-changers" ("Pizza Beardkin," "Pizza Cheese Clippers") that straddle the these-days-nonexistent line between fake, plastic novelty products and edible food. One of these will actually go into production; Brand Eating notes that the "pizza cake is leading the votes with over the double the votes of second-place pizza mints." Of course it is. [Brand Eating]