El Celler de Can Roca’s ‘World Tour’ Plans New York City Stop

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These guys.
These guys. Photo: El Celler de Can Roca

April’s WSJ. Magazine has a great profile on Josep, Jordi, and Joan Roca, the brothers who run the World’s 50 Best Restaurants list-topping El Celler de Can Roca in Girona, Spain. The trio are — perhaps predictably — hard at work at a number of books and a grab-bag of food and non-food side projects, but this summer, they will take pretty much the entire restaurant on the road as part of its so-called Roca & Roll World Tour 2014, a five-week, corporate-sponsored food event with stops in Medellín, Lima, Mexico City, and ("if all goes well") New York.

These guys.
These guys. Photo: El Celler de Can Roca

Much like René Redzepi and Heston Blumenthal’s earlier announcements, the trip, in which 26 of El Celler de Can Roca’s front- and back-of-house staff ride along, will require the restaurant to shut down temporarily. Joan Roca, the magazine reports, scouted New York around the holidays for a location to stage the traveling version of El Celler this summer.

The Brothers Behind El Cellar de Can Roca [WSJ. Magazine]
Related: Heston Blumenthal Opening Restaurant in Australia