Momofuku’s David Chang Makes His Car-Commercial Debut in Audi A3 Ad


Blink and you’ll miss him, but the folks at Audi have cast David Chang alongside other industry trailblazers — comedians Ricky Gervais and Kristen Schaal, street artist Cyrcle, and gold-medalist boxer Claressa Shields are here, too — in a new 60-second spot that will run during March Madness. It’s called “Dues,” and each character does lines from “We Are the Champions” by Queen. “I’ve done my sentence” is Chang’s, which he recites after tossing some unlucky chef de partie’s best attempt at plating an entrée into the gutter. Somehow, it’s all part of the same “stay uncompromised” theme as that terrifying “Doberhuahua” Super Bowl ad.

First Look: Ricky Gervais, David Chang in New Ads for Audi [Ad Age]