New York’s Barilla Restaurant Aims to Be the Chipotle of Spaghetti

Like this, but fresher and with much more sauce.
Like this, but fresher and with much more sauce.Photo: Barilla

The Italian pasta giant has distanced itself from the anti-gay remarks made by its chairman with copious apologies and extensive community outreach, not to mention the launch of some kind of futuristic 3-D pasta-printing gizmo and the opening of Academia Barilla, a casual lunch spot in midtown serving fresh pastas. Executives say the cafeteria-style dining room is Barilla’s bid to open the “Italian version of Chipotle,” which doesn’t mean that they’ll be serving penne-à-la-vodka-stuffed burritos, though the kids would love that. The three-month-old restaurant is already eyeing locations in Herald Square and Bryant Park. [WSJ, Related]