Fewer Brits Tuned In for Episode Two of The Taste U.K.

Don't look so sad.
Don't look so sad. Photo: Toby Canham/Getty Images

If The Taste’s U.K. premiere experienced dismal viewership, the second episode was even worse: Only 1 million viewers watched on Sunday night, an almost 50 percent drop since the premiere, putting it firmly behind not one, but two nature shows and a crime comedy set on Guadeloupe. It’s pretty clear where the priorities lie: As Ludo Lefebvre explained to the Daily Mail last week, “In the States it’s more about the drama,” even if the cooking is worse. [Guardian, Daily Mail UK, Earlier]