Food Replacement Soylent Hits Markets Next Month

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Contains no actual soy, we're pretty sure. Photo: Bobby Doherty/New York Magazine (Powder); Getty Images (Body); Photo-illustration by Darrow

It took a little more than a month for Rob Rhinehart, inventor of the food substitute Soylent, to accrue $1 million in pre-orders, and five months later, he tells Vice he now has more than $2 million in revenue from more than 20,000 customers. That's all for a product that won't even start shipping until the end of next month. [Vice, Earlier, Related]