toast to that

Bay Area's Artisanal Toast Scene Has Unlikely, Inspiring Origin Story

There's more to buttered bread than meets the eye.

There's more to buttered bread than meets the eye.Photo: Melissa Hom

Café menus in and around San Francisco have been afflicted by a glut of gourmet toast, and Pacific Standard's John Gravois tracked the unlikely origin of this trend, not to tech employees with too much money or a realization that we've run out of food mash-up ideas, but to the eccentric owner of a little café called Trouble. It's a poignant story about fleeting, personal connections that can both spread ideas — say, from a person served toast in San Francisco to a New Yorker reading this article — and act as a form of self-preservation. Gravois bets that the sweet, comfort-food-oriented toast craze is headed to New York next, and with places like Bergen Hill and the Shakespeare already serving dedicated, albeit savory, toast menus, it just may be. [Pacific Standard]


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