much ado about dew

Our Mountain Dew Fears Are All Coming True

The Dew-pocalypse is nigh.

The Dew-pocalypse is nigh.Photo: JBOX

PepsiCo-owned Frito-Lay has unleashed Mountain Dew–flavored Cheetos in Japan, replacing the iconic orange cheese dust of the original with yellow, powdered exobiological fizz. No word on whether this is just a trial run before bringing the snack to the U.S. as part of soda's infiltration into everyday foods, but a sprinkling of neon-coated corn would doubtlessly add another few dimensions of flavor to any Mountain Dew Passion-Fruit Frenzy Salad. [Brand Eating, Related]

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