Crest Introduces Totally Nonedible Mint-Chocolate-Flavored Toothpaste

Please do not eat the toothpaste.

Because shoppers are apparently always on the lookout for "experiential purchases," meaning they prefer to let their choice of Speed Stick or Tropicana do all the talking, Procter & Gamble is bringing the self-explanatory Crest Be® Mint Chocolate Trek toothpaste to market within the next month. It'll be followed Crest Be® Lime Spearmint Zest, and Crest Be® Vanilla Mint Spark. These new additions to the company's dental-care line have been developed by an "expert in-house team of flavorists," but the products aren't edible, of course. [P&G;, WSJ via Consumerist]