Watch Anthony Bourdain and Nigella Lawson in The Taste U.K. Trailer


Using a technique similar to the one deployed to great effect in posters for Lars von Trier’s Nymphomaniac, the first commercial for the forthcoming U.K. edition of The Taste features a wordless montage of judges Anthony Bourdain, Nigella Lawson, and Ludo Lefebvre having some, uh, strong reactions to contestants’ food. The show premieres next month.

Nigella Lawson’s ‘orgasmic’ advert for The Taste
Earlier: Nigella Lawson’s Former Assistants Cleared of Fraud Charges