The hardest-working marketing campaign leading up to Anchorman 2: The Legend Continues proceeds with Ron Burgundy's very own commemorative scotch. It's called Great Odin's Raven Special Reserve, and it's set to hit stores for real this month. Bottles retail for around $25, and Riviera Imports, the company behind the product, is actually expending the energy to insist that it's "not just for Anchorman fans."
In real life, it's a perfectly respectable malt-and-grain blend of whiskies from Speyside, Highlands, and Islay produced by Old St. Andrews Distillery but all you really need to know is that the nose offers up hints of rich mahogany. Pairs well with a little bit of pepper and some cheese, and while it may age slightly, it never gets old.
Riviera Imports Launches Ron Burgundy Scotch in association with Paramount Pictures [Riviera Imports]
Coming Soon to Liquor Stores Near You: Ron Burgundy Scotch [AdAge]
Related: Ben & Jerrys Introduced Ron Burgundy-Themed Scotchy Scotch Scotch Flavor