Coming Soon to America: Stevia-Sweetened Coca-Cola Life

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It'll look something like this. Photo: Courtesy of Coca-Cola

CEO Muthar Kent teased that Coca-Cola Life, a twenty-ounce 100-calorie soda sweetened with sugar and stevia, will launch in the U.S. next year. While the European Food Safety Authority deemed aspartame safe to consume at the levels used in diet sodas, consumers remain unconvinced (and for good reason). So as soda consumption continues to drop, both Coca-Cola and PepsiCo are dabbling in new chemicals to simulate sweetness. Coca-Cola Life has been a hit in Argentina, but even though stevia has a health halo, it may not be so natural after all. Do what you want with those low-calorie, crack-sweetened diet sodas — just don't take away our Mexican Coke. [NYP, AP, AdAge, Food Navigator, Earlier]