Cheerios Super Bowl Ad Will Likely Continue Controversial Story Line

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We hope this guy is back. Photo: General Mills

Cheerios will make a commercial to air during the Super Bowl, and with the same creative team in place, speculation is that it'll keep up the narrative about the interracial family that got some people extremely angry back in May. Cheerios is so far only disclosing that it "will be a beautiful story about a family and their love for each other," which is sort of another way of saying, "Hey, bigots, here's your open invitation to make a big stink about this before the commercial ever airs, which will still work out in our favor." The last one had a huge impact, after all. Even lots of kids thought it was cute. [AdAge, Earlier, Related]