7-Eleven Says Don’t Get Too Excited About That Futuristic-Looking 7-Eleven Downtown

This logo's not going anywhere.
This logo's not going anywhere. Photo: 7-Eleven

Design blog Brand New ran a post on the so-called “7-Eleven Next Generation” concept store that opened in July at the corner of John and Pearl Streets in the financial district. It looks nothing like an old-fashioned Sevs location — the old logo is nowhere to be seen, and there are egg-white omelettes, a dedicated craft-beer display, and places to order soups, salads, and lattes. Basically, it’s the old convenience store, Whole Foods–ified. “Unfortunately,” a rep for the 50,000-strong chain now says, “this location and design are neither a prototype nor a promise,” despite indications that “four or five” more next-gen stores like it were said to be opening. Those heat-lamp-treated Go-Go jalapeño-cream-cheese taquitos stay in the picture, for now at least. [Brand New, Campaign Asia]