Sbarro Adds ‘Brooklyn Fresh’ to Name, Starting in Ohio

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So Brooklyn.

The 1,000-unit-strong pizza-pasta chain is slapping the words Brooklyn and Fresh onto its name and logo, starting in Columbus, Ohio, of course, sometime within the next six months. The rebranding likely won't signify any major menu changes along the lines of Sbarro's Bensonhurst salumeria roots; it's for the most part a bid to "raise the perception of the brand" by leveraging the power of "Brooklyn," which just might do it for Ohioans who dream of Di Fara. [Brokelyn, Related]