Watch the Madcap Trailer for Mast Brothers Chocolate: A Family Cookbook


Among the secrets we learn in the trailer for Mast Brothers Chocolate: A Family Cookbook, which hits stores on October 22: Adrian Grenier is apparently the third, “secret” Mast brother; Daniel Humm is responsible for folding all those beautiful chocolate bar wrappers; Reggie Watts provides the trippy, in-house mood music at Rick and Michael Mast’s Williamsburg factory to accompany all that bean-to-bar tempering; and Thomas Keller wrote the foreword. One zany, bespoke, and facial-hair-filled video, straight ahead.

Related: A Survey of the City’s Burgeoning Craft-Chocolate Scene