We’re used to the LDL-spiked antics of Heart Attack Grill founder Jon Basso and the Vegas restaurant’s associated body count. Basso is the Las Vegas entrepreneur, you’ll recall, who pretends to be a doctor and doles out unlimited towering grease bombs to any customer who weighs in at 350 pounds or more. Today Basso appeared on Bloomberg’s In the Loop with Betty Liu to show off a clear plastic bag containing a customer’s cremated remains, in the name of, uh, corporate transparency or something. "He died of a heart attack at my restaurant, and I am putting that bag clearly on the table," says Basso. "I wish that Burger King and everyone else will do the same thing."
Heart Attack Grill’s Triple Bypass Burgers have been known to precipitate sudden cardiac arrest. The restaurant is heavy-handed with lard and processed cheese, but for good reason, says Basso: He’s just trying to spit some truth in an age of Burger King’s reduced-fat fries and McDonald’s white-tablecloth chef-washing, which he considers to be gestures.
"Do I want others to die at my restaurant? No. Actually I want to wake up one morning and open the door and have no one ever come in again, because maybe the world would have learned the truth," he says. "I say it boldly: Don’t come to my restaurant, it’s bad for you and will kill you."
My Food Will Kill You: Heart Attack Grill’s Basso [Bloomberg Television]
Earlier: Yet Another Heart Attack Grill Customer Dies
Earlier: Heart Attack Grill Owner Delighted That Diners Keep Heading to the Hospital