First Look at Counter Culture Coffee’s New Training Center in Nolita

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The almighty Modbar brewing system! Photo: Melissa Hom

Beloved Durham-based roaster Counter Culture is opening an outpost on Broome Street that's entirely dedicated to coffee education. This is not a coffee shop; it's a 3,600-square-foot loftlike training center that will offer cuppings, brewing workshops, and serve as a space for guest chefs to host food events (there's even a competition training room). It's seriously next-level, with a high-tech under-the-counter Modbar brewing system, a full-service tech lab, and, downstairs, a vermiculture station where worms convert coffee grounds into a nutrient-rich soil amendment. Classes are available to both professional baristas and home brewers and you can check out the schedule here. The official opening date is October 1, but tomorrow and Saturday Counter Culture is hosting a free open house. Take a look at the impressive space, straight ahead.

Counter Culture

The space, which originally served as a carriage factory, is outfitted with vintage cabinets and farmhouse sinks.Photo: Melissa Hom


Counter Culture

There are La Marzocco, Ditting, Mazzer, Mahlkonig, Nuova Simonelli, and Marco machines.Photo: Melissa Hom


Counter Culture

Here's the espresso training room.Photo: Melissa Hom


Counter Culture

Counter Culture hosts free cuppings that are open to the public each Friday at 10 a.m.Photo: Melissa Hom

Counter Culture, 376 Broome St., btw. Mott and Mulberry Sts., 212.213.4411