Watch Dave Arnold Snap, Crackle, and Pop the Hell Out of Some Grains


At a fund-raiser last night in Gowanus, the Museum of Food and Drink team debuted the centerpiece of its forthcoming, inaugural exhibit, a custom-built puffing gun used by cereal manufacturers to puff rice and grains. Here The New Yorker takes a close look at the machine, which weighs as much as a compact car and doesn’t exactly come with a manual, and its role in contemporary American breakfast. Prepare to have your opinion of Cocoa Puffs changed forever, straight ahead.

Puffed: The Magic of Cereal
[The NYer]