vend it like beckham

Thousands Book Seats at Gordon Ramsay and David Beckham’s New Restaurant

Those guys.

Those guys.Photo: Noel Vasquez/Getty Images

It doesn't open until September 16, but people reportedly went nuts when the celebrity chef and superstar athlete's "Mediterranean-themed" Union Street Café opened up reservations yesterday. The Evening Standard says more than 1,200 customers booked tables in the first half-hour, and 2,500 diners signed on within four hours. There are a handful of seatings available for the restaurant's second week of business and onward, however, and meanwhile, the paper takes the opportunity to set up somewhat of a needless pissing match between two cities: "There is also evidence that London has overtaken New York as measured by the number of openings," the article states, which doesn't mean or signify anything in particular. Also, one of the restaurants cited as part of the alleged boom is an incoming Bubba Gump Shrimp Co., for whatever that's worth. [Evening Standard, Related]

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