‘Soylent’ Food-Substitute Creator Has More Than $1 Million in Preorders

Rhinehart, in his space-age-y promo video.
Rhinehart, in his space-age-y promo video. Photo: YouTube

“Nutrition is unfortunately a field where everyone thinks they’re an expert. I am not, and I don’t need to be. My goal is to provide the nutritional recommendations already developed by the IOM, WHO, and our board of nutritionists as efficiently and effectively as possible. That is an engineering problem.” —Software engineer Rob Rhinehart, whose powdered-vitamin-slurry-powered food-substitution system has raised serious bank, thinks he may be able to end world hunger. Others do, too. [Vice, Earlier]