Seamless-GrubHub Delivery Juggernaut Agrees to End Exclusivity Arrangements

Don't fear the GrubLess-HubSeam!

The attorney general's office investigated the proposed merger between GrubHub and Seamless and decided that the food-delivery giants may go ahead with their blessed union of Extra Napkins Please if the two companies agreed to a few things up front: First, Seamless will dissolve existing exclusivity agreements with Manhattan restaurants within 45 days of the merger's beginning. Meanwhile, new exclusivity deals will be forbidden for the GrubHub-Seamless behemoth from here on out, and finally, plucky little Yelp which is about to integrate ordering and delivery services of its own with the help of Eat24 and will similarly be barred from making restaurant proprietors sign Yelp-only deals. Attorney General Eric T. Schneiderman's office released a statement explaining that the rules are designed to help small business owners "reach new customers and obtain much-needed extra business." [Earlier]