An Internet ad for the Unilever-owned ramen brand Pot Noodle was banned for comparing women to the cheap, dehydrated snack. The gist of it, which can still be seen here, was featured on the company’s Facebook page and juxtaposed a photo of a woman in a red bikini alongside a cup of Pot Noodle’s piri piri flavor. “Which one gets you hotter?” a voice-over asked suggestively, and, well, you get the picture.
The U.K. Advertising Standards Authority swooped in to declare the “presentation of the woman in a sexual pose and the blatant comparison with the food product was crass and degrading,” so the company took it down. But Pot Noodle is somewhat of an infamous wellspring of puerile material.
This isn’t the first time Pot Noodle commercials have sought to cater to repressed English eaters. Before it was a hottie, the ramen brand called itself “the slag of all snacks.”