Two whiskey companies, two very different business strategies: Jack Daniel’s is spending $100 million on renovating its Lynchburg, Tennessee, distillery. Although it’s the No. 1 selling whiskey in America, it still controls only 3 percent of the global market. One of Jack’s most popular varieties is Tennessee Honey — and Jim Beam is also pushing its honey bourbon. The company has hired actor Phil Morris to revive his Seinfeld character, Kramer’s lawyer Jackie Chiles, in commercials. It’s hard to top Leo DiCaprio, but Chiles’s “sue the bears” game plan is pretty brilliant. [NPR, HuffPo, Earlier]
He’s back with a vengeance.