Academic Unhelpfully Explains Cronut Craze

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It also tastes good. Photo: Konstantin Sergeyev

“People have a need to add to their identity... People want to say, ‘I am hip and trendy by being a part of the cronut movement.'" —Cal State San Bernardino professor Kevin Grisham, who also tells the Epoch Times he's visiting New York in October and can't wait to eat one. [Epoch Times, Earlier]