sunday twinkie sunday

Here’s a Look at the Brand-New ‘First Batch’ Twinkies Box

Product enlarged to show detail, and Twinkie the Kid's congenial mug. (Love that guy.)

Product enlarged to show detail, and Twinkie the Kid's congenial mug. (Love that guy.)Photo: Courtesy of Hostess

In what's sure to prompt a Sharknado-esque customer frenzy, the new and perhaps improved Hostess Twinkies will appear on the shelves of every Walmart store in the country at 12:01 a.m. on Sunday, one full day before they go on sale at the remaining 96,381 stores selling them. The retail price for a box of ten is $2.98, which is low enough for everyone to buy five boxes to eat and another five to store horizontally in their climate-controlled Twinkie cellar for a decade or so before unleashing them on eBay.

As you can see, the packaging is emblazoned with a triumphant "FIRST BATCH" medal of snack cake honor, or something. Curiously, old Twinkies came ten to a box and weighed in at fifteen ounces, while the new, apparently more ethereal Twinkies also come ten to a box but come out to 13.58 ounces. Did Twinkies shrink? Are they now smaller (aka Shrinkies)? Does Twinkie the Kid have any idea he's riding a snack cake and not an actual horse? Find out the answers to these questions, and probably many, many more, this historic weekend.

Earlier: Twinkies Make Triumphant Return to Stores July 15
Earlier: Those New Twinkies Are Going to Be Healthier, Maybe, Eventually

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