Food Companies Tricking Customers by Making Processed Products Look More Natural and Wholesome

Be afraid. Photo: The Impulsive Buy

Most people know that a McMuffin's perfectly rounded egg has little relation to anything found in nature. Same goes for Kraft's identically shaped oval turkey slices and the square burger patties at Wendy's. This is why companies are now intentionally making their products look less perfect and more rustic and wholesome: Kraft hired researchers to study the way people cut their meat so that its products appear "home-cooked," and Domino's workers received instruction to make pies look a bit sloppy. Customers are smart enough to know that processed food is bad for them, but companies hope that a "natural" appearance will trick them into thinking something's actually healthy. But, if anything, now the food's ugly on both the inside and the outside. [AP]