About twelve hours ago, a soon-to-open restaurant in Atlanta called Calypso Wings took to Facebook to show off several aspects of its new, under-development signature product, which is called the Pa'Zing. Basically, it's wings topped with melted cheese and pepperoni.
Though the shop isn't yet open, Pa'Zings have been viewed almost 1 million times in the last twelve hours, all because of Reddit. We're not going full cronut on this one, but because true chicken-wing innovations are few and far between, we'll support the Pa'Zing. Just this once. (Calypso Wings also sells PB wings, Buffalo Soldier wings, and, of course, Garlic Ninja wings, all of which help boost Calypso Wings' gonzo appeal.)
But the sudden appearance of the Pa'Zing is also problematic, particularly in a day and age when corporate giants like Burger King and Yum! Brands are getting a significant amount of play from novelty burgers and things like the car French fry holder or the hands-free Whopper apparatus. There's no doubt that social networks are doing a lot of the heavier lifting and circulating brand names, a feat once accomplished mostly with vast advertising budgets. It's especially entertaining to see a small chicken-wing shop get so much traction online in such a short time period. At least until next month, or whenever Cheesy Pepperoni Wingzaz start showing up on Domino's flyers, anyhow.