But only in Japan, and only at three of its stores, and only for 30 people each day who stop by between the hours of 6 to 11 p.m. and order the Broiled BBQ Rib special. If you couldn’t tell, Burger Business reports that the new promotion is “quite limited.” The cocktail menu includes a mojito, a “pink” daiquiri, and a Long Island iced tea; all retail for about $4.50. What’s the point? The corporation’s franchises in Japan, apparently, along with its competitor, aren’t doing the best numbers, hence the mutable brand identity. Perhaps white tablecloths and real food will be next. [Burger Business, Related]
What a deal!