Nutella Asks Fan Behind ‘World Nutella Day’ to Cut It Out

February 5 will be a dark day.
February 5 will be a dark day. Photo: Nutella

The Grub stance on national food “holidays” is that they’re ridiculous, irrelevant, and a vehicle for annoying press releases. Did you know that today is both National Quiche Lorraine Day and Pick Strawberries Day? No, you didn’t. And you should not care. But it’s extreme that Nutella, owned by Italian company Ferrero, sent a cease-and-desist letter to Sara Rosso, who founded World Nutella Day in 2007 to encourage fans to express their appreciation for the product. The company’s legal team is requesting that she not publish anything with the Nutella name, logo, or likeness. Rosso has a full-time job (she won’t say, but it’s probably this), and never wanted to profit off of the holiday she created. This isn’t the first time Nutella’s sent a cease-and-desist letter: In October, the company’s legal team stopped Burrito chain Bolocco from using the product in milkshakes. Way harsh, Nutella. [Earlier, Earlier, HuffPo]