Kellogg’s Is Trying to Make Cereal Seem Sexier

Time for a makeover.
Time for a makeover. Photo: Kellogg's

The company’s striving to appeal to a more affluent adult audience by adding Omega-3s and grains to Special K and Raisin Brain. Cereal sales are down, especially among higher-income people. But foods that you can eat on the go are thriving, leading Kellogg’s to roll out items like a “Breakfast to Go” liquid cereal. Ew. If the company really wants to appeal to an older audience, it should consider producing this (fictitious) Pop Tarts-flavored vodka. Or maybe the Queen could film a commercial? [AP, HiConsumption, Earlier]