Why Cronuts Should Go Global

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Photo: Konstantin Sergeyev/New York Magazine

"Alternately, [Dominique Ansel] could strike a deal with Starbucks — like the $100 million deal Starbucks made to acquire Bay Bread last year — that would increase his production capacity and distribution while preserving some of the exclusivity associated with cronuts. (You'd still have to go to a Starbucks to get the authentic Dominique Ansel cronut, but you'd be able to get them in thousands of places around the world.)" —Daily Intelligencer's Kevin Roose analyzes the economics of the cronut business, outlining strategies through which Ansel could capitalize on his creation. [DI]